Modern Dental Marketing
Modern dental marketing is nearly synonymous with digital marketing. Like digital marketing, successful dental marketing requires a multi-channel approach that utilizes all the web has to offer and beyond. Although dental marketing is always evolving, there are several prime components that each play a vital role.
A website for your practice
A website is the cornerstone of any modern practice. It gives you a place to host content, offer information on your services and residents, and send the right signals to Google for search engine optimization (SEO) purposes.
Not only this, a website can play a huge role in your practice’s local SEO. Having information about your local practice(s) on your site, coupled with the right copy, can increase the chances your practice comes up when people search for certain terms.
More on websites:
5 pages your medical website needs
What makes a website useful for local search?
Healthcare practice website must-haves - the Practice Growth Podcast
Developing and maintaining proper social media pages, especially a Facebook page, allows your practice to stay in constant contact with current and potential patients. You can answer questions through the messenger feature, which can be an added bonus for patients shopping different practices.
Having a Facebook page also gives your patients a quick way to review you, which can be a great signal to those struggling to decide on a new dentist.
Lastly, social media is a great place to both show the human side of your office and host contests or giveaways. If your practice has a fun costume party or festive gathering, sharing pictures can be a great way to humanize your practice even more and help your patients feel closer to your staff.
More on social media:
How to reach new patients using social media
Social media best practices for doctors - the Practice Growth Podcast
Creating quality content and sharing it on your practice’s site is a great way to show your expertise. Not only this, it’s an essential part to SEO and will help your site rank higher on Google, increasing your chances of being found by those in need.
Proper content marketing can also result in organic traffic growth, which can help reduce your spending on any paid campaigns.
More on content marketing:
5 steps to content marketing success for healthcare practices
Google My Business listing
A Google My Business (GMB) listing is essential to being found locally. With a GMB listing, you can ensure your practice’s address, phone number, and additional details are all accurate and readily available. A listing also gives people an easy way to review your practice. When people search for dentists in the area, your practice and those of your competitors will all come up along with their Google rating, making this a very important signal.
More on Google My Business:
The healthcare provider's guide to local search optimization, part 2: Google My Business
Benefits of Digital Marketing for Dentists
There are many benefits of digital dental marketing. Besides the obvious of providing more business, digital dental marketing offers numerous perks.
Brand and practice awareness
Proper digital dental marketing can help your practice and brand stand apart from the competition. With nearly 200,000 practicing dentists in the U.S. alone, establishing a name for your practice is essential to capturing an audience.
More on brand and practice awareness:
Developing a healthcare practice brand - the Practice Growth Podcast
Increase online search visibility for your healthcare practice through branding
Should my practice hire a dental marketing consultant?
Build stronger relationships
Content marketing, such as blog posts, articles, and social media, allow you to build meaningful relationships with your patients and potential patients by creating content that answers their questions.
Through social media, you can also reply to questions and concerns, humanizing your practice and brand even more. This is also a great opportunity to show your expertise in your field, giving you more credibility and increasing your chances of people choosing your practice over another.
New ways to grow your practice
Digital dental marketing can open many doors for your practice and create new opportunities for growth.
If you’re regularly posting original, insightful content, you will quickly become recognized as an expert in your field. Not only can this lead to an influx of patients, it can also turn into speaking engagements, which are another great way to spread the word about your practice.